Author Archive
2013 Serata Italiana Lamborghini Club America Sizzle Reel
The Lamborghini Club America gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors.
In the classic tradition of the uncompromising quality and beauty of Ferruccio Lamborghini’s exquisite masterpieces, Serata Italiana hosts a special awards dinner gala during the Pebble Beach Concours d’Elegance and Monterey Auto Week.
Surf Air Title Sponsor for Serata Italiana
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Surf Air Serata Italiana Gets Rave Reviews during Monterey Car Weekend
FOR IMMEDIATE RELEASE
Contact: Joy Loo
Tel: 949.444.2WEB
Email: nerds@comatica.com
SERATA ITALIANA LAMBORGHINI CLUB GALA IS SLATED AS AN EVENT NOT TO BE MISSED DURING MONTEREY CAR WEEKEND.
COSTA MESA, CA – August 22, 2013 – More than 440 Lamborghini enthusiasts and community gathered on Saturday, August 17, 2013 at Pasadera Country Club for Surf Air Serata Italiana, Lamborghini Club America’s 34th Monterey Car Weekend gathering.
The event featured over 25 new and vintage Lamborghinis in the beautiful Pasadera courtyard, sponsored by Lamborghini San Francisco and Los Gatos; including Concorso Italiano People’s Choice award winner Raphael Gabay for his 1966 Lamborghini 400GT and Best of Class award winner Mark Jansen for his 1969 Lamborghini Miura S. READ FULL RELEASE
South Coast Plaza Office Division Selects Comatica
FOR IMMEDIATE RELEASE
Contact: Joy Loo
Tel: 949.444.2WEB
Email: nerds@comatica.com
Costa Mesa, CA – (July 10, 2012) – South Coast Plaza Office Division selects Comatica, a boutique interactive media agency, as a partner to help rebuild online web presence and develop a new website to facilitate name change and rebranding. Comatica will design and develop a corporate website that is in line with the company’s corporate presence and make it mobile friendly so on-the-go users can easily navigate.
South Coast Plaza Office Division, adjacent to Segerstrom Center of the Arts includes Plaza Tower, Center Tower and Park Tower; is nestled across the street from South Coast Plaza, an upscale-luxury shopping center in Costa Mesa, Orange County. It encompasses the finest in office buildings, cultural arts, restaurants and retailing. South Coast Plaza Office Division represents a business and cultural core that is the heart of Orange County’s downtown.
South Coast Plaza Office Division’s total building area is approximately 1.5 million square feet of office and commercial space including a 21-Story Plaza Tower, 21-Story Center Tower, 17-Story Park Tower, 7-Story California Bank & Trust, 400-Room Westin South Coast Plaza Hotel, Orange County’s Theatre District, South Coast Repertory Theatre, Orange County Performing Arts Center and the Renée & Henry Segerstrom Concert Hall.
“We are excited to be a part of South Coast Plaza Office Division’s rebranding. The information architecture of a website is very important, especially when it comes to commercial property leasing. Orange County commercial lessees will be able to visit the corporate website, see how the new layout lends them to efficiently navigate and bring in leads,” said Ian Ray, Techspert and co-founder of Comatica.
About South Coast Plaza Office Division
South Coast Plaza Office Division is the center of urban activity in Orange County. It encompasses the finest in office buildings, cultural arts, restaurants and retailing. It represents a business and cultural core that is the heart of Orange County’s downtown. South Coast Plaza Office Division includes commercial space in 21-Story Plaza Tower, 21-Story Center Tower and 17-Story Park Tower.
About Comatica
Comatica is boutique interactive media agency that is a coalition of handpicked strategic partners who push creativity and ingenuity. Based out of Orange County, CA, Comatica is a passionate group of marketeers, creative minds and techsperts, on the leading edge of online marketing, web development and guerilla marketing.
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New Serata Italiana Responsive Design Website
In an exciting new era for Serata Italiana Lamborghini Gala, Comatica has launched a new look and responsive design website providing a more seamless and user-friendly experience for attending guests.
The www.serataitaliana.com website displays new Serata Italiana branding; will be a one stop shop for everything there is to know about the Lamborghini gala, including whose coming, event news, entertainment, and a interactive and fun social media component.
Last year’s event was the biggest year on record for Lamborghini Club America and much of Serata Italiana’s future popularity will now focus with its online experience.
Be a part of the 30 year tradition by celebrating the lifestyle through camaraderie. The Lamborghini Club gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors.
Serata Italiana Lamborghini Gala, “Ignite Your Senses” will ensure an extraordinary evening of exploration, discovery and delight through Sight, Sound, Smell, Taste and Touch.
Media Inquiries:
Joy Loo, Comatica
P: 949.444.2932 E:lambo@comatica.com
Serata Italiana Lamborghini Gala Promotional Video
The 2nd annual Serata Italiana Gala and Lamborghini Club America invite you to an evening of delightful decadence. “Ignite Your Senses” at an extraordinary evening of exploration, discovery and delight through Sight, Sound, Smell, Taste and Touch.
More information and tickets at www.SerataItaliana.com.
Google Authorship for Google+ Users
Are you noticing photos next to your Google searches? You wondering what it is and how you can have that too for your blog?
Google Authorship adds a photo and other information to the Google search results. However, it does not directly increase ranking. It does make people more likely to click on the results with the author’s photo.
Google Authorship has been reported to increase click thru rates by more than 30%. And a big plus as many people are not currently using this new technology.
Here are the steps required for Google Authorship!
- Get a Google+ account with name and personal photo in the profile. Authorship will not work with any photo besides a clear headshot. The Google+ account should be personal and not a business account.
- The content must have a byline (for example: by Steve Jolly) that exactly matches the name in the Google+ profile.
- Verify the email address. Enter an email address for the same domain as the content. Login in the Google+ Account and Click on Google Authorship to add the email. Open the email from Google and click the verify button in order to link the Google+ account to the content. Notice the verified email address and the domain has been added to the Google+ profile.
- No email with domain name? Manually link the Google+ profile. This is possible, but more troublesome than email verification. Here are instructions on how to link content: Google Support.
Google does not guarantee the placement of Author markup photos, especially if you have a thin site. Authorship takes several days for your picture to start showing. The Google Structured Data Testing Tool can help test the setup.
Google Authorship is also important for the future of Search Engine Marketing. Google is working on implementing AuthorRank, a measure of the popularity of an author. AuthorRank will help content become one of the biggest factors in Google search results.
For more comprehensive read, visit www.SearchEngineLand.com; an article written by Rick DeJarnette.
33rd Lamborghini Club America Takes Monterey Car Week By Storm With “Serata Italiana” Benefitting Avon Breast Cancer Crusade
“Chandon for a Cure” pink-wrapped Lamborghini toured from Los Angeles to Monterey to promote fundraiser and breast cancer prevention awareness
SANTA ANA, CA – August 20, 2012 – The 33rd Lamborghini Club America awards dinner during the Monterey Car Week brought together an impressive gathering of car owners and enthusiasts in support of the Avon Foundation 501(c)(3) and its Avon Breast Cancer Crusade. Starting with a trip by a pink-wrapped, Chandon-sponsored Lamborghini which traveled from Los Angeles to Monterey to promote the event driven by Andrew Romanowski, President of Lamborghini Club America.
The VIP event, entitled Serata Italiana (“an Italian evening”) was the brainchild of boutique interactive media communications powerhouse Comatica, located in Costa Mesa, CA, and was deemed a huge success by the client and sponsors alike, exceeding even the most optimistic expectations.
“We have been planning for Serata Italiana all year, and it is quite rewarding to see how well everything came together,” said Joy Loo, Co-founder and Principal of Comatica. “This is our second year working with the Lamborghini Club America in conjunction with the Monterey Car Week, and this year was even better than last.”
Comatica was responsible for every facet of the creative development and management of Serata Italiana, including the guerilla marketing for the pink “Chandon for a Cure” Lamborghini mobile promotion, which was designed to help promote the event and create awareness for the Avon Breast Cancer Foundation. Comatica was also charged with spearheading the website, social media, event planning, and creating a lavish and chic event for Lamborghini’s special guests.
Drawing more than 250 high profile Lamborghini Club America members, owners and enthusiasts, the event took place on Saturday, August 18, 2012 at the Pasadera Country Club in Monterey during the Pebble Beach Concours d’Elegance weekend. Of the many highlights of the evening was a performance by Canadian-born comedian Russell Peters, who is ranked by Forbes as one of the highest grossing comics in the U.S.
As guests arrived on the red carpet at the breathtaking Pasadera Country Club they were greeted with fanciful Chandon Brut and Rose splits and flute toppers, tray passed hors d’oeuvres, some of Italy’s finest wines including Tor Del Colle Brindisi Riserva, Faltognano Chianti Montalbano, Enzo Vincenzo Ripasso Valpolicella, Ale Fur Lan Pinot Grigio Venezia Giulia, Battaglino Roero Arneis, and Ca’ Ed Balos Moscato D’asti and concluded the evening with a gourmet menu specially selected and prepared by Chef Raul Cervantes, 4-star executive chef at Pasadera.
Notable among the crowd included Automobili Lamborghini executives from Italy; Valentino Balboni, former test driver for Lamborghini, Rene Sueltzner, after-sales manager for North America, and Gianluca Siciliano, West Coast sales manager for the United States.
“Serata Italiana was the best event that the Lamborghini Club has done yet, with most Lamborghini owners commenting that it was the highlight of the entire Monterey Car Week. However, the best is yet to come… Serata Italiana 2013 will celebrate the 50th Anniversary of Automobili Lamborghini,” said Andrew Romanowski, President of Lamborghini Club America.
The evening also showcased event sponsors included Lamborghini San Francisco and Los Gatos, Automobili Lamborghini, Black & White Car Rental, Garage Envy, MAcarbon, JP Logistics, Monster Products, Swissvax, Pitstop Furniture, Glenmorangie, Chandon, Lokoya, Grand Prix Tours, Michaels Law Group, Pasadera Country Club, Comatica and SupercarFocus.com Dirk Photography.
All silent auction proceeds from the event are being given directly to the Avon Foundation for Women in support of the Avon Breast Cancer Crusade. Launched in the United States in 1993, Avon philanthropy has raised and donated over $740 million to breast cancer programs around the world, supporting cutting-edge research to find a cure or prevent breast cancer as well as enable patients to access quality care.
About Lamborghini Club America
Founded in 1975, Lamborghini Club America is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings. The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand.
About Comatica
Comatica is boutique interactive media agency that is a coalition of hand-picked strategic partners who push creativity and ingenuity. Based out of Orange County, CA, Comatica is a passionate group of marketeers, creative minds and techsperts, on the leading edge of online marketing, web development and guerilla marketing.
About the Avon Foundation for Women
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2011, Avon global philanthropy has donated more than $860 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.
CASE STUDY:Matte Pink Lamborghini Murcielago Promotion &
Saturday Night Gala Development
Overview:
Founded in 1975, Lamborghini Club America is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings. The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand and has been attending Monterey Car Week for the past 32 years. The Lamborghini Club America recently had a change of ownership and was looking to do some new things during Monterey Car Week. Using guerilla marketing and social media Comatica decided to create buzz around fundraising, charity beneficiary and grass roots marketing.
Challenge:
- Comatica’s first challenge was producing an elegant affair for LCA members that have been attending the Lamborghini Monterey gathering for over 30 years. Goal was to entertain guests and provide a networking forum for the Lamborghini community in a lovely, comfortable environment.
- Fundraise with a silent auction and choose a charity beneficiary.
- Conceptualize a promotional tool for charity and event buzz.
Execution:
- Creative development and management of Serata Italiana (“an Italian evening”)
- Collected silent auctions items such as, a trip to USGP in Austin, unique formula one race chair, top gun flight experience, NASCAR Nextel cup race, 2013 super bowl in New Orleans and many more. These donated items went on display at the Serata Italiana gala.
- Solicited sponsors for Serata Italiana including Lamborghini San Francisco and Los Gatos, Automobili Lamborghini, Black & White Car Rental, Garage Envy, MAcarbon, JP Logistics, Monster Products, Swissvax, Pitstop Furniture, Glenmorangie, Chandon, Lokoya, Grand Prix Tours, Michaels Law Group, Pasadera Country Club, Comatica and SupercarFocus.com Dirk Photography.
- Developed guerilla marketing for the pink “Chandon for a Cure” Lamborghini mobile promotion. Designed to help promote Serata Italiana and create awareness for the Avon Breast Cancer Foundation.
- Elevated event by hiring celebrity emcee Russell Peters, who is ranked by Forbes as one of the top ten highest grossing comics in the U.S.
- Spearheaded the website, social media, event planning and creating a lavish and chic event for Lamborghini Club’s special guests.
Solution for Guerilla Marketing Promotion:
- Use Lamborghini Murcielago as a vehicle billboard to promote “Chandon for a Cure” and breast cancer prevention awareness during Pebble Beach Concours d’Elegance weekend.
- The “Chandon for a Cure” pink-wrapped Lamborghini Murcielago owned by Andrew Romanowski, President of Lamborghini Club America toured from Los Angeles to Monterey leading the Italian Stampede.
- The pink-wrapped Lamborghini cruised from event to event during the week and ended at the 33rd Lamborghini Club America awards dinner Saturday night with an impressive gathering of car owners and enthusiasts in support of the Avon Foundation 501(c)(3) and its Avon Breast Cancer Crusade.
Results:
Serata Italiana was deemed a huge success by the Lamborghini Club, guest attendees and sponsors alike, exceeding even the most optimistic expectations. The matte pink “Chandon for a Cure” Lamborghini guerilla marketing promotion was picked up by USAToday, Jalopnik, Jay Leno’s Twitter and hundreds of other automotive websites.
Lastly, the client had a sizeable donation from the silent auction proceeds from the Serata Italiana event and was given directly to the Avon Breast Cancer Foundation in support of the Avon Breast Cancer Crusade.
Comatica Announces Comedian Russell Peters to Emcee Serata Italiana Lamborghini Club Awards Dinner Gala
FOR IMMEDIATE RELEASE
Contact: Joy Loo
Tel: 949.444.2WEB
Email: lambo@comatica.com
Comedian Russell Peters to Emcee
Serata Italiana Lamborghini Club Awards Dinner Gala
Renowned stand-up performer and actor, Russell Peters is announced as the emcee for the Serata Italiana Lamborghini Gala. Peter’s most recent shows in Dubai were the fastest selling concerts in the history of the Emirate and outsold Madonna. Be a part of the 30 year tradition by celebrating the Lamborghini lifestyle on Saturday, August 18, 2012 at Pasadera Country Club.
Costa Mesa, CA – (July 10, 2012) – Lamborghini Club America is pleased to announce that the Forbes listed stand-up comedian and actor, Russell Peters will be the evening’s emcee at the Serata Italiana during Monterey Car Weekend, where the world’s collector cars meet and compete.
Peters has been setting attendance records at arenas around the world this past year with his Notorious World Tour. Russell Peters (russellpeters.com) has appeared on the Tonight Show with Jay Leno and Lopez Tonight. Both his specials, Red, White & Brown and The Green Card Tour LIVE from the O2 Arena are syndicated on Showtime Networks, Comedy Central and Netflix. Russell Peters brings his Notorious World Tour to San Jose’s HP Pavilion on Sunday, November 18th and LA’s Staples Center in December.
The Serata Italiana Lamborghini Club gala is a special awards dinner that is devoted to recognizing the beauty, luxury and style of the Lamborghini entries judged at Concorso Italiano. The gala benefiting Avon Foundation, 501(c)(3) will be held at Pasadera Country Club on Saturday, August 18, 2012. Tickets are on sale for $150 per person and can be purchased online. Serata Italiana Lamborghini gala is anticipated to be one of the premiere highlights of the weekend. For more information about the event and to purchase tickets visit, at www.SerataItaliana.com.
With a limited number of seats available for this exclusive event, a sold out crowd is anticipated and advance ticket purchases are encouraged. Official Sponsors are Lamborghini San Francisco, Automobili Lamborghini, Black & White Car Rental, JP Logistics & Motorsports, Garage Envy, Comatica, Chandon, Glenmorangie, Monster Cable, Swissvax, SupercarFocus.com, Grand Prix Tours, PitStop Furniture and Michaels Law Group.
About Lamborghini Club America
Founded in 1975, Lamborghini Club America (lamborghiniclubamerica.com) is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings. The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand.
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Facebook Adds Scheduled Posts
We use Hootsuite to schedule all our social media posts… but we are happy to announce that Facebook has advanced. They just released a feature so that fan pages can now schedule future posts.
If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. If you want to prepare a post and schedule it to appear in the future, you do that by adding a date and time before you post it. You can schedule a post up to 6 months in advance in 15-minute intervals.
After clicking in the status box and choosing the type of post to add to the fan page:
– Click the clock icon in the lower-left of the sharing tool
– Choose the future year, month, day, hour and minute when you’d like your post to appear
– Click Schedule
Facebook New Admin Roles
Finally, you can now change permissions for admins on your Facebook page for business!
Businesses can now appoint different permissions for admins on fan pages, which are “Manager,” which has access to everything, followed by “Content Creator,” “Moderator,” “Advertiser” and “Insights Analysts,” which has the least amount of abilities and can only see a page’s statistic.
Handling many Facebook fan pages we see the huge security risk of adding new admins to a business fan page. Facebook’s old version basically had it set up so if another admin was added they would have the ability to remove everyone else as an admin, resulting in losing ownership of Facebook fan page!
It’s very easy to figure out what permissions you should give your FB admins by looking at the handy chart FB created below:
If you are owner or manager of the fan page, then it is a good idea to set yourself as the manager then set permissions for anyone else below manager status so they cannot change admin roles.
Here are the steps to adding additional admins or changing roles Facebook fan page:
– Open your Page’s admin panel
– Click Edit Page
– From the left column menu, click Admin Roles
– Type the names of other people you’d like to add in the open field
– Click Manager below the name to choose what kind of admin you want to add
– Click Save Changes
– To change what kind of admin someone is, follow the steps above but skip step 4. You’ll need to enter your password to confirm the change.
Comatica to Produce Lamborghini Club America “Serata Italiana” Gala
Serata Italiana Lamborghini Club Gala
The Lamborghini Club gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors. SERATA ITALIANA Lamborghini Club gala will be one of the premiere highlights of the weekend. Be a part of the 30 year tradition by celebrating the lifestyle through camaraderie. READ FULL PRESS RELEASE HERE..
Static HTML Update for Facebook Timeline
For those of you that love and use Static HTML: iframe tabs for your Facebook fan page, here’s an update we came across. And for those of you that are not using it yet, what are you waiting for… Static HTML allows you use your own HTML, CSS, FBML and Javascript to make totally custom Facebook tabs. No restrictions, SSL enabled, and Like-gating.
From the Static HTML team here is there update… we’ve updated and tested out the below for our clients Facebook fan pages and was easy as pie.
Here’s what you need to know about Timeline and your tabs: Your tabs on Static HTML will remain unaffected by the changes, and the new timeline dimensions are now available on all versions of this app.
Landing Tabs
– Landing tabs are still alive and well, you can still direct people to tabs created with Static HTML via links that you control, such as Facebook ads (there’s an option for destination tab). But unless the user follows a direct link to your tab, they will land on your Timeline.
Landing Tab Substitutes
– Put your landing tab as the first tab after the photos (scroll over the tab icon in your admin panel, and select the second most tab after Photos to “Swap position with”. (Photos is Facebook’s default first tab, currently you can’t change it).- Pin your call to action and include a link to your actual landing tab. To pin a status, (1) post your status, then (2) scroll over the status and in the upper right click “Pin to Top.”
Dimensions
– All Static HTML tabs can now be 810 pixels wide when used on a Timeline page. To adapt a 520 pixel tab, all you need to to is convert your page to timeline, then go to your tab and re-save it.
Like gating
– Like gating still exists within tabs, but currently Facebook doesn’t refresh the tab after someone likes it. It is unclear whether this is a bug or a new policy — we’re keeping an eye on it. If it isn’t a bug, we will build a workaround that will be available by default within Static HTML.
Custom Icon
– On Timeline pages you can now also select a bigger custom icon for tabs (111×74 pixels) through Facebook itself. To do this, go to your page > Edit Info > Apps > Edit Settings > Change Icon (here you’ll upload an image).- We’re researching ways to change the icon directly in the app, to provide simpler organization of all pages you admin.
For more information on all of these things, see this article: http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/
Facebook Timelime for Your Business
Q: What is Facebook Timeline?
A: Mission control for your business on Facebook
Timeline is an evolution of Facebook’s pages that replaces the Profile and Wall pages, and merges them together. It shows the story of your company, as you choose to tell it, in a visual, scrolling, reverse-chronologically ordered timeline. It’s a cross between visual blog and online scrapbook. Read below for a list of features that comes with this new format.
Fan Pages
Fan Pages are the essential place on Facebook for businesses to build connections with people. It’s where you connect with fans by announcing new products, sharing news, and gathering feedback. Your Fan Page is also where you create unique brand content that can become ads and sponsored stories. It’s the core place for businesses to manage their posting and advertising content.
The new Timeline Pages allow you to:
- Express your identity with features like cover photo and Page timeline.
- Reach and engage your audience on the web and on mobile.
- Respond to people in a quick, more personal way.
TELL ME MORE ABOUT FACEBOOK TIMELINE