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Pebble Beach and Monterey Auto Week

2013 Serata Italiana Lamborghini Club America Sizzle Reel

The Lamborghini Club America gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors.

In the classic tradition of the uncompromising quality and beauty of Ferruccio Lamborghini’s exquisite masterpieces, Serata Italiana hosts a special awards dinner gala during the Pebble Beach Concours d’Elegance and Monterey Auto Week.

New Serata Italiana Responsive Design Website

Serata Italiana Responsive Design Website

In an exciting new era for Serata Italiana Lamborghini Gala, Comatica has launched a new look and responsive design website providing a more seamless and user-friendly experience for attending guests.

The website displays new Serata Italiana branding; will be a one stop shop for everything there is to know about the Lamborghini gala, including whose coming, event news, entertainment, and a interactive and fun social media component.

Last year’s event was the biggest year on record for Lamborghini Club America and much of Serata Italiana’s future popularity will now focus with its online experience.

Be a part of the 30 year tradition by celebrating the lifestyle through camaraderie. The Lamborghini Club gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors.

Serata Italiana Lamborghini Gala, “Ignite Your Senses” will ensure an extraordinary evening of exploration, discovery and delight through Sight, Sound, Smell, Taste and Touch.


Media Inquiries:
Joy Loo, Comatica
P: 949.444.2932

Comatica at 2011 Monterey Car Week

Events attended by Comatica


Thursday Night: Lamborghini Welcome Back Dinner sponsored by Cats Exotics

Every year LCA hosts a welcome back dinner held at Laguna Seca Gold Course Clubhouse, where Concorso Italiano is held the following day.  For the 2nd year in a row, the Italian Stampede pulled their reins in and the pack converged at Laguna Seca.  It is a perfect end to a long day out on the road.  Celebrating the safe arrival of the Italian Stampede, good friends, good food and great Lamborghini camaraderie.  If you have never attended LCA’s welcome back dinner, be sure to check it out next year.  You do not need to own a Lamborghini to join the Lamborghini Club America or attend any of the events.  LCA invites passionate car enthusiasts alike to join and attend events.  See you out there next year!!



Friday: Concorso Italiano Exotic concours event

“A celebration of Italian style, Concorso Italiano embraces all cultural elements of Italian style, such as music, cuisine, fashion and travel tourism.  The event is centered around as many as 1,200 collectible Italian automobiles, motorcycles, and boats. Non-Italian exotic and classic automobiles are also welcomed and represent a significant contingency as well. The Concorso emphasizes display and appreciation over competition and although the cars are truly magnificent, this event is not just about cars; it’s about people too; widely recognized as a fun yet sophisticated event where you can really enjoy yourself!


Friday Night: Stratus Media Event Mille Miglia North America Tribute

A live entertainment company that announced and celebrated the launch of the North America Mille Miglia auto rally.  Friday night event was at a private estate tucked away in Carmel’s elite back hills.  The house was decorated with eclectic Morocan decor, hand carved wood pillars, equisite kitchen cabinet details, and full size bear fur everywhere.  For entertainment there was a Cirque arobatic trapeze girl twirling the night away.  Any and all vices were satisfied…. cigar roller, wine, champagne and delicious hors d’oeuvres.  For more photos of the Stratus Media Event click here



Friday Night: Aston Martin Estate VIP Party

After the Stratus Media event Comatica hustled it over to the Aston Martin VIP party where Dr. Ulrich Bez and Aston Martin team unveiled the One-77.  We enjoyed the live music, hors d’oeuvres, desserts and signature Snake Oil Cocktails.  After ogling over the Zagato and One-77 wasn’t, we were able to take them for a test drive in the CXC simulators.  Thanks for a great end to the evening Aston Martin!  For more photos of the Aston Martin Estate Event click here


Saturday: Pasadera Country Club

The Lamborghini Aventador LP 700-4 was on display on Saturday at the Pasadera Country Club and available to drive for invited guests only. Included in the people that stopped by to see the Avendators in matte black, matte white and our favorite arancio argos were heavy pocket potential buyers, Sir Mix-Alot and Jay Leno.  For more photos of the Aventador Test Drive click here



Saturday Night: Lamborghini Club America Awards Dinner sponsored by Lamborghini San Francisco

A Lamborghini Club organization banquet dinner held at Rancho Canada Country Club where awards are presented for Lamborghinis judged at Concorso Italiano.  Guests were greeted with a Champagne reception from Jean Charles Boisset, everyone mixed and mingled with passed hors d’oeuvres and then dined on dinner while awards were presented by Andrew Romanowski, President of LCA.