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2013 Serata Italiana Lamborghini Club America Sizzle Reel

The Lamborghini Club America gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors.

In the classic tradition of the uncompromising quality and beauty of Ferruccio Lamborghini’s exquisite masterpieces, Serata Italiana hosts a special awards dinner gala during the Pebble Beach Concours d’Elegance and Monterey Auto Week.

Surf Air Title Sponsor for Serata Italiana

Surf Air Serata Italiana Lamborghini Gala Portfolio

Surf Air Batventador
Surf Air Serata Italiana Banners
Surf Air Serata Italiana Lamborghini Club America NewsletterSurf Air Serata Italiana Branded Booklet Collateral Surf Air Banner in Stage with Adam Carolla CarCast Show

Surf Air Serata Italiana Gets Rave Reviews during Monterey Car Weekend

FOR IMMEDIATE RELEASE
Contact: Joy Loo
Tel: 949.444.2WEB
Email: nerds@comatica.com

 

SERATA ITALIANA LAMBORGHINI CLUB GALA IS SLATED AS AN EVENT NOT TO BE MISSED DURING MONTEREY CAR WEEKEND.

COSTA MESA, CA – August 22, 2013 – More than 440 Lamborghini enthusiasts and community gathered on Saturday, August 17, 2013 at Pasadera Country Club for Surf Air Serata Italiana, Lamborghini Club America’s 34th Monterey Car Weekend gathering.

The event featured over 25 new and vintage Lamborghinis in the beautiful Pasadera courtyard, sponsored by Lamborghini San Francisco and Los Gatos; including Concorso Italiano People’s Choice award winner Raphael Gabay for his 1966 Lamborghini 400GT and Best of Class award winner Mark Jansen for his 1969 Lamborghini Miura S.   READ FULL RELEASE

Adam Carolla CarCast Interview with Valentino Balboni and Michael Lock

 

New Serata Italiana Responsive Design Website

Serata Italiana Responsive Design Website

In an exciting new era for Serata Italiana Lamborghini Gala, Comatica has launched a new look and responsive design website providing a more seamless and user-friendly experience for attending guests.

The www.serataitaliana.com website displays new Serata Italiana branding; will be a one stop shop for everything there is to know about the Lamborghini gala, including whose coming, event news, entertainment, and a interactive and fun social media component.

Last year’s event was the biggest year on record for Lamborghini Club America and much of Serata Italiana’s future popularity will now focus with its online experience.

Be a part of the 30 year tradition by celebrating the lifestyle through camaraderie. The Lamborghini Club gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors.

Serata Italiana Lamborghini Gala, “Ignite Your Senses” will ensure an extraordinary evening of exploration, discovery and delight through Sight, Sound, Smell, Taste and Touch.

ORDER TICKETS NOW

Media Inquiries:
Joy Loo, Comatica
P: 949.444.2932 E:lambo@comatica.com

Serata Italiana Lamborghini Gala Promotional Video

The 2nd annual Serata Italiana Gala and Lamborghini Club America invite you to an evening of delightful decadence. “Ignite Your Senses” at an extraordinary evening of exploration, discovery and delight through Sight, Sound, Smell, Taste and Touch.

More information and tickets at www.SerataItaliana.com.

33rd Lamborghini Club America Takes Monterey Car Week By Storm With “Serata Italiana” Benefitting Avon Breast Cancer Crusade

“Chandon for a Cure” pink-wrapped Lamborghini toured from Los Angeles to Monterey to promote fundraiser and breast cancer prevention awareness

SANTA ANA, CA – August 20, 2012 – The 33rd Lamborghini Club America awards dinner during the Monterey Car Week brought together an impressive gathering of car owners and enthusiasts in support of the Avon Foundation 501(c)(3) and its Avon Breast Cancer Crusade. Starting with a trip by a pink-wrapped, Chandon-sponsored Lamborghini which traveled from Los Angeles to Monterey to promote the event driven by Andrew Romanowski, President of Lamborghini Club America.

The VIP event, entitled Serata Italiana (“an Italian evening”) was the brainchild of boutique interactive media communications powerhouse Comatica, located in Costa Mesa, CA, and was deemed a huge success by the client and sponsors alike, exceeding even the most optimistic expectations.

“We have been planning for Serata Italiana all year, and it is quite rewarding to see how well everything came together,” said Joy Loo, Co-founder and Principal of Comatica. “This is our second year working with the Lamborghini Club America in conjunction with the Monterey Car Week, and this year was even better than last.”

Comatica was responsible for every facet of the creative development and management of Serata Italiana, including the guerilla marketing for the pink “Chandon for a Cure” Lamborghini mobile promotion, which was designed to help promote the event and create awareness for the Avon Breast Cancer Foundation. Comatica was also charged with spearheading the website, social media, event planning, and creating a lavish and chic event for Lamborghini’s special guests.

Drawing more than 250 high profile Lamborghini Club America members, owners and enthusiasts, the event took place on Saturday, August 18, 2012 at the Pasadera Country Club in Monterey during the Pebble Beach Concours d’Elegance weekend. Of the many highlights of the evening was a performance by Canadian-born comedian Russell Peters, who is ranked by Forbes as one of the highest grossing comics in the U.S.

As guests arrived on the red carpet at the breathtaking Pasadera Country Club they were greeted with fanciful Chandon Brut and Rose splits and flute toppers, tray passed hors d’oeuvres, some of Italy’s finest wines including Tor Del Colle Brindisi Riserva, Faltognano Chianti Montalbano, Enzo Vincenzo Ripasso Valpolicella, Ale Fur Lan Pinot Grigio Venezia Giulia, Battaglino Roero Arneis, and Ca’ Ed Balos Moscato D’asti and concluded the evening with a gourmet menu specially selected and prepared by Chef Raul Cervantes, 4-star executive chef at Pasadera.

Notable among the crowd included Automobili Lamborghini executives from Italy; Valentino Balboni, former test driver for Lamborghini, Rene Sueltzner, after-sales manager for North America, and Gianluca Siciliano, West Coast sales manager for the United States.

Serata Italiana Lamborghini Club Gala

“Serata Italiana was the best event that the Lamborghini Club has done yet, with most Lamborghini owners commenting that it was the highlight of the entire Monterey Car Week. However, the best is yet to come… Serata Italiana 2013 will celebrate the 50th Anniversary of Automobili Lamborghini,” said Andrew Romanowski, President of Lamborghini Club America.

The evening also showcased event sponsors included Lamborghini San Francisco and Los Gatos, Automobili Lamborghini, Black & White Car Rental, Garage Envy, MAcarbon, JP Logistics, Monster Products, Swissvax, Pitstop Furniture, Glenmorangie, Chandon, Lokoya, Grand Prix Tours, Michaels Law Group, Pasadera Country Club, Comatica and SupercarFocus.com Dirk Photography.

All silent auction proceeds from the event are being given directly to the Avon Foundation for Women in support of the Avon Breast Cancer Crusade. Launched in the United States in 1993, Avon philanthropy has raised and donated over $740 million to breast cancer programs around the world, supporting cutting-edge research to find a cure or prevent breast cancer as well as enable patients to access quality care.

About Lamborghini Club America
Founded in 1975, Lamborghini Club America is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings. The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand.

About Comatica
Comatica is boutique interactive media agency that is a coalition of hand-picked strategic partners who push creativity and ingenuity. Based out of Orange County, CA, Comatica is a passionate group of marketeers, creative minds and techsperts, on the leading edge of online marketing, web development and guerilla marketing.

About the Avon Foundation for Women
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2011, Avon global philanthropy has donated more than $860 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.

CASE STUDY:Matte Pink Lamborghini Murcielago Promotion &
Saturday Night Gala Development

Overview:

Founded in 1975, Lamborghini Club America is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings.  The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand and has been attending Monterey Car Week for the past 32 years.  The Lamborghini Club America recently had a change of ownership and was looking to do some new things during Monterey Car Week.  Using guerilla marketing and social media Comatica decided to create buzz around fundraising, charity beneficiary and grass roots marketing.

Serata Italiana Lamborghini Club Gala

Challenge:

  • Comatica’s first challenge was producing an elegant affair for LCA members that have been attending the Lamborghini Monterey gathering for over 30 years.  Goal was to entertain guests and provide a networking forum for the Lamborghini community in a lovely, comfortable environment.
  • Fundraise with a silent auction and choose a charity beneficiary.
  • Conceptualize a promotional tool for charity and event buzz.

Execution:

  • Creative development and management of Serata Italiana (“an Italian evening”)
  • Collected silent auctions items such as, a trip to USGP in Austin, unique formula one race chair, top gun flight experience, NASCAR Nextel cup race, 2013 super bowl in New Orleans and many more. These donated items went on display at the Serata Italiana gala.
  • Solicited sponsors for Serata Italiana including Lamborghini San Francisco and Los Gatos, Automobili Lamborghini, Black & White Car Rental, Garage Envy, MAcarbon, JP Logistics, Monster Products, Swissvax, Pitstop Furniture, Glenmorangie, Chandon, Lokoya, Grand Prix Tours, Michaels Law Group, Pasadera Country Club, Comatica and SupercarFocus.com Dirk Photography.
  • Developed guerilla marketing for the pink “Chandon for a Cure” Lamborghini mobile promotion. Designed to help promote Serata Italiana and create awareness for the Avon Breast Cancer Foundation.
  • Elevated event by hiring celebrity emcee Russell Peters, who is ranked by Forbes as one of the top ten highest grossing comics in the U.S.
  • Spearheaded the website, social media, event planning and creating a lavish and chic event for Lamborghini Club’s special guests.
Serata Italiana Lamborghini Club Gala

 

Solution for Guerilla Marketing Promotion:

  • Use Lamborghini Murcielago as a vehicle billboard to promote “Chandon for a Cure” and breast cancer prevention awareness during Pebble Beach Concours d’Elegance weekend.
  • The “Chandon for a Cure” pink-wrapped Lamborghini Murcielago owned by Andrew Romanowski, President of Lamborghini Club America toured from Los Angeles to Monterey leading the Italian Stampede.
  • The pink-wrapped Lamborghini cruised from event to event during the week and ended at the 33rd Lamborghini Club America awards dinner Saturday night with an impressive gathering of car owners and enthusiasts in support of the Avon Foundation 501(c)(3) and its Avon Breast Cancer Crusade.

Results:

Serata Italiana was deemed a huge success by the Lamborghini Club, guest attendees and sponsors alike, exceeding even the most optimistic expectations.  The matte pink “Chandon for a Cure” Lamborghini guerilla marketing promotion was picked up by USAToday, Jalopnik, Jay Leno’s Twitter and hundreds of other automotive websites.

Lastly, the client had a sizeable donation from the silent auction proceeds from the Serata Italiana event and was given directly to the Avon Breast Cancer Foundation in support of the Avon Breast Cancer Crusade.

Matte Pink Lamborghini Murcielago

Comatica Announces Comedian Russell Peters to Emcee Serata Italiana Lamborghini Club Awards Dinner Gala

Lamborghini Club Logo

FOR IMMEDIATE RELEASE

Contact: Joy Loo
Tel: 949.444.2WEB
Email: lambo@comatica.com

 

Comedian Russell Peters to Emcee

Serata Italiana Lamborghini Club Awards Dinner Gala

Renowned stand-up performer and actor, Russell Peters is announced as the emcee for the Serata Italiana Lamborghini Gala. Peter’s most recent shows in Dubai were the fastest selling concerts in the history of the Emirate and outsold Madonna. Be a part of the 30 year tradition by celebrating the Lamborghini lifestyle on Saturday, August 18, 2012 at Pasadera Country Club.

Costa Mesa, CA – (July 10, 2012) – Lamborghini Club America is pleased to announce that the Forbes listed stand-up comedian and actor, Russell Peters will be the evening’s emcee at the Serata Italiana during Monterey Car Weekend, where the world’s collector cars meet and compete.

Peters has been setting attendance records at arenas around the world this past year with his Notorious World Tour. Russell Peters (russellpeters.com) has appeared on the Tonight Show with Jay Leno and Lopez Tonight. Both his specials, Red, White & Brown and The Green Card Tour LIVE from the O2 Arena are syndicated on Showtime Networks, Comedy Central and Netflix. Russell Peters brings his Notorious World Tour to San Jose’s HP Pavilion on Sunday, November 18th and LA’s Staples Center in December.

The Serata Italiana Lamborghini Club gala is a special awards dinner that is devoted to recognizing the beauty, luxury and style of the Lamborghini entries judged at Concorso Italiano. The gala benefiting Avon Foundation, 501(c)(3) will be held at Pasadera Country Club on Saturday, August 18, 2012. Tickets are on sale for $150 per person and can be purchased online. Serata Italiana Lamborghini gala is anticipated to be one of the premiere highlights of the weekend. For more information about the event and to purchase tickets visit, at www.SerataItaliana.com.

With a limited number of seats available for this exclusive event, a sold out crowd is anticipated and advance ticket purchases are encouraged. Official Sponsors are Lamborghini San Francisco, Automobili Lamborghini, Black & White Car Rental, JP Logistics & Motorsports, Garage Envy, Comatica, Chandon, Glenmorangie, Monster Cable, Swissvax, SupercarFocus.com, Grand Prix Tours, PitStop Furniture and Michaels Law Group.

 

About Lamborghini Club America

Founded in 1975, Lamborghini Club America (lamborghiniclubamerica.com) is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings. The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand.

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Comatica to Produce Lamborghini Club America “Serata Italiana” Gala

Serata Italiana Lamborghini Club Gala

Serata Italiana Lamborghini Club Gala

The Lamborghini Club gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors. SERATA ITALIANA Lamborghini Club gala will be one of the premiere highlights of the weekend. Be a part of the 30 year tradition by celebrating the lifestyle through camaraderie.  READ FULL PRESS RELEASE HERE..