In an exciting new era for Serata Italiana Lamborghini Gala, Comatica has launched a new look and responsive design website providing a more seamless and user-friendly experience for attending guests.

The www.serataitaliana.com website displays new Serata Italiana branding; will be a one stop shop for everything there is to know about the Lamborghini gala, including whose coming, event news, entertainment, and a interactive and fun social media component.

Last year’s event was the biggest year on record for Lamborghini Club America and much of Serata Italiana’s future popularity will now focus with its online experience.

Be a part of the 30 year tradition by celebrating the lifestyle through camaraderie. The Lamborghini Club gathering is unmatched by any other Lamborghini event in the world, bringing together some of the most affluent and influential admirers and collectors.

Serata Italiana Lamborghini Gala, “Ignite Your Senses” will ensure an extraordinary evening of exploration, discovery and delight through Sight, Sound, Smell, Taste and Touch.

ORDER TICKETS NOW

Media Inquiries:
Joy Loo, Comatica
P: 949.444.2932 E:lambo@comatica.com

More information and tickets at www.SerataItaliana.com.

Google Authorship adds a photo and other information to the Google search results. However, it does not directly increase ranking. It does make people more likely to click on the results with the author’s photo.
Google Authorship has been reported to increase click thru rates by more than 30%. And a big plus as many people are not currently using this new technology.

Here are the steps required for Google Authorship!

1. Get a Google+ account with name and personal photo in the profile. Authorship will not work with any photo besides a clear headshot. The Google+ account should be personal and not a business account.
2. The content must have a byline (for example: by Steve Jolly) that exactly matches the name in the Google+ profile.
3. Verify the email address. Enter an email address for the same domain as the content. Login in the Google+ Account and Click on Google Authorship to add the email. Open the email from Google and click the verify button in order to link the Google+ account to the content. Notice the verified email address and the domain has been added to the Google+ profile.
4. No email with domain name? Manually link the Google+ profile. This is possible, but more troublesome than email verification. Here are instructions on how to link content: Google Support.

Google does not guarantee the placement of Author markup photos, especially if you have a thin site.  Authorship takes several days for your picture to start showing.  The Google Structured Data Testing Tool can help test the setup.

Google Authorship is also important for the future of Search Engine Marketing.  Google is working on implementing AuthorRank, a measure of the popularity of an author.  AuthorRank will help content become one of the biggest factors in Google search results.

For more comprehensive read, visit www.SearchEngineLand.com; an article written by Rick DeJarnette.

SANTA ANA, CA – August 20, 2012 – The 33rd Lamborghini Club America awards dinner during the Monterey Car Week brought together an impressive gathering of car owners and enthusiasts in support of the Avon Foundation 501(c)(3) and its Avon Breast Cancer Crusade. Starting with a trip by a pink-wrapped, Chandon-sponsored Lamborghini which traveled from Los Angeles to Monterey to promote the event driven by Andrew Romanowski, President of Lamborghini Club America.

The VIP event, entitled Serata Italiana (“an Italian evening”) was the brainchild of boutique interactive media communications powerhouse Comatica, located in Costa Mesa, CA, and was deemed a huge success by the client and sponsors alike, exceeding even the most optimistic expectations.

“We have been planning for Serata Italiana all year, and it is quite rewarding to see how well everything came together,” said Joy Loo, Co-founder and Principal of Comatica. “This is our second year working with the Lamborghini Club America in conjunction with the Monterey Car Week, and this year was even better than last.”

Comatica was responsible for every facet of the creative development and management of Serata Italiana, including the guerilla marketing for the pink “Chandon for a Cure” Lamborghini mobile promotion, which was designed to help promote the event and create awareness for the Avon Breast Cancer Foundation. Comatica was also charged with spearheading the website, social media, event planning, and creating a lavish and chic event for Lamborghini’s special guests.

Drawing more than 250 high profile Lamborghini Club America members, owners and enthusiasts, the event took place on Saturday, August 18, 2012 at the Pasadera Country Club in Monterey during the Pebble Beach Concours d’Elegance weekend. Of the many highlights of the evening was a performance by Canadian-born comedian Russell Peters, who is ranked by Forbes as one of the highest grossing comics in the U.S.

As guests arrived on the red carpet at the breathtaking Pasadera Country Club they were greeted with fanciful Chandon Brut and Rose splits and flute toppers, tray passed hors d’oeuvres, some of Italy’s finest wines including Tor Del Colle Brindisi Riserva, Faltognano Chianti Montalbano, Enzo Vincenzo Ripasso Valpolicella, Ale Fur Lan Pinot Grigio Venezia Giulia, Battaglino Roero Arneis, and Ca’ Ed Balos Moscato D’asti and concluded the evening with a gourmet menu specially selected and prepared by Chef Raul Cervantes, 4-star executive chef at Pasadera.

Notable among the crowd included Automobili Lamborghini executives from Italy; Valentino Balboni, former test driver for Lamborghini, Rene Sueltzner, after-sales manager for North America, and Gianluca Siciliano, West Coast sales manager for the United States.

“Serata Italiana was the best event that the Lamborghini Club has done yet, with most Lamborghini owners commenting that it was the highlight of the entire Monterey Car Week. However, the best is yet to come… Serata Italiana 2013 will celebrate the 50th Anniversary of Automobili Lamborghini,” said Andrew Romanowski, President of Lamborghini Club America.

The evening also showcased event sponsors included Lamborghini San Francisco and Los Gatos, Automobili Lamborghini, Black & White Car Rental, Garage Envy, MAcarbon, JP Logistics, Monster Products, Swissvax, Pitstop Furniture, Glenmorangie, Chandon, Lokoya, Grand Prix Tours, Michaels Law Group, Pasadera Country Club, Comatica and SupercarFocus.com Dirk Photography.

All silent auction proceeds from the event are being given directly to the Avon Foundation for Women in support of the Avon Breast Cancer Crusade. Launched in the United States in 1993, Avon philanthropy has raised and donated over $740 million to breast cancer programs around the world, supporting cutting-edge research to find a cure or prevent breast cancer as well as enable patients to access quality care.

About Lamborghini Club America
Founded in 1975, Lamborghini Club America is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings. The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand.

About Comatica
Comatica is boutique interactive media agency that is a coalition of hand-picked strategic partners who push creativity and ingenuity. Based out of Orange County, CA, Comatica is a passionate group of marketeers, creative minds and techsperts, on the leading edge of online marketing, web development and guerilla marketing.

About the Avon Foundation for Women
The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2011, Avon global philanthropy has donated more than $860 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies.

Founded in 1975, Lamborghini Club America is the world’s largest organization of Lamborghini owners and enthusiasts. Members around the world actively participate in the organization’s events and gatherings.  The Lamborghini Club America is a motor club centered on the Automobili Lamborghini brand and is supported by the corporate brand and has been attending Monterey Car Week for the past 32 years.  The Lamborghini Club America recently had a change of ownership and was looking to do some new things during Monterey Car Week.  Using guerilla marketing and social media Comatica decided to create buzz around fundraising, charity beneficiary and grass roots marketing.

Challenge:

• Comatica’s first challenge was producing an elegant affair for LCA members that have been attending the Lamborghini Monterey gathering for over 30 years.  Goal was to entertain guests and provide a networking forum for the Lamborghini community in a lovely, comfortable environment.
• Fundraise with a silent auction and choose a charity beneficiary.
• Conceptualize a promotional tool for charity and event buzz.

Execution:

• Creative development and management of Serata Italiana (“an Italian evening”)
• Collected silent auctions items such as, a trip to USGP in Austin, unique formula one race chair, top gun flight experience, NASCAR Nextel cup race, 2013 super bowl in New Orleans and many more. These donated items went on display at the Serata Italiana gala.
• Solicited sponsors for Serata Italiana including Lamborghini San Francisco and Los Gatos, Automobili Lamborghini, Black & White Car Rental, Garage Envy, MAcarbon, JP Logistics, Monster Products, Swissvax, Pitstop Furniture, Glenmorangie, Chandon, Lokoya, Grand Prix Tours, Michaels Law Group, Pasadera Country Club, Comatica and SupercarFocus.com Dirk Photography.
• Developed guerilla marketing for the pink “Chandon for a Cure” Lamborghini mobile promotion. Designed to help promote Serata Italiana and create awareness for the Avon Breast Cancer Foundation.
• Elevated event by hiring celebrity emcee Russell Peters, who is ranked by Forbes as one of the top ten highest grossing comics in the U.S.
• Spearheaded the website, social media, event planning and creating a lavish and chic event for Lamborghini Club’s special guests.

Solution for Guerilla Marketing Promotion:

• Use Lamborghini Murcielago as a vehicle billboard to promote “Chandon for a Cure” and breast cancer prevention awareness during Pebble Beach Concours d’Elegance weekend.
• The “Chandon for a Cure” pink-wrapped Lamborghini Murcielago owned by Andrew Romanowski, President of Lamborghini Club America toured from Los Angeles to Monterey leading the Italian Stampede.
• The pink-wrapped Lamborghini cruised from event to event during the week and ended at the 33rd Lamborghini Club America awards dinner Saturday night with an impressive gathering of car owners and enthusiasts in support of the Avon Foundation 501(c)(3) and its Avon Breast Cancer Crusade.

Results:

Serata Italiana was deemed a huge success by the Lamborghini Club, guest attendees and sponsors alike, exceeding even the most optimistic expectations.  The matte pink “Chandon for a Cure” Lamborghini guerilla marketing promotion was picked up by USAToday, Jalopnik, Jay Leno’s Twitter and hundreds of other automotive websites.

Lastly, the client had a sizeable donation from the silent auction proceeds from the Serata Italiana event and was given directly to the Avon Breast Cancer Foundation in support of the Avon Breast Cancer Crusade.